Small and medium-sized enterprises work in two ways, producers and users of information and communication technology, in the form of rapid productivity and easy and rapid communication to reach new clients. ![]() A country's economic growth depends on small and medium-sized enterprises (SMEs). Information and communication technology adoption has become a powerful source of inspiration in society. ICT adoption provided a rapid mechanism to access experiences and ideas from the global community and learn and experience people from different cultures and communities. It can be used for finding, developing, and analyzing present and persistent information, problems, and solutions to business-oriented issues. The role of information and communication technology adoption (ICT) is important in the use of businesses. Other theories are,the theory of planned behavior (TPB, Unified Theory of Acceptance and Use of Technology (UTAUT), Diffusion of Innovation (DOI), and the Technology-Organization-Environment (TOE) framework. TAM works as a general theory, which has many bases according on the industry's needs. Davis proposed the technology acceptance model, and its second model, TAM2, is based on the theory of reasoned action and innovation diffusion theory. This study is based on the technology acceptance model (TAM). There are ample theories about the technological factors and their utilization processes for small and medium-sized enterprises. In this research, the technological factors include ICT adoption, Internet connectivity, and business data management. Technological factors are essential to compete with the modern trends of modern society. Technological factors are important to any organization, and their role is indispensable in business. The data of the research is interpreted and analyzed through statistical software SPSS. The data collected for this research is through the interested parties of small and medium sized enterprises in Bangladesh. The random selection method has been advised to collect data from SMEs aged not less than five years. ![]() The research collects data from 115 SMEs from Bangladesh relating to different fields. However, the data has equal importance for multinational and SMEs to improve the e-commerce business. ![]() SMEs have limited access to data as compared to multinational industries. In the adoption of e-commerce, prominent factors are the internet connectivity, which plays a major role and Business data management which has equal importance for SMEs. The electronic commerce is being widely adopted in Bangladesh in the time of covid-19 pandemic. The e-commerce adoption factors involve the strategic innovation, research and development activity, and Productivity growth. The technological factors are, Information and communication adoption, Internet connectivity, and Business data management. This study examined the technological factor's utilization to promote the e-commerce in small and medium sized enterprises in Bangladesh.
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